Who I Am
Who I Am
Every picture tells a story, as they say, and this is perhaps my favourite photo I've ever taken.
It's St. Peter's Square on a September evening in 1993. I crouched down to the boy's level to frame it so and I love the fact that there's so many aspects of Italian life reflected in it, something I only noticed later on.
There's so much going on here in so little space.
And that's effectively what I try to do in my day job too.
I've spent over the past two decades working for major media outlets on both sides of the Atlantic. I've also recently added a second MA – in Screenwriting – to my skillset.
Screenwriting has upped my game as a storyteller, even after years of being a journalist and editor.
It's a whole new level of storytelling that gets to the heart of connecting emotionally with your audience, a skill that I'm now applying to the business world.
My career as a storyteller began when I worked as a freelance reporter in Irish national media outlets including the Irish Press and Sunday Tribune in the early 1990s, where I developed a niche beat reporting on various aspects of the Irish film industry.
In 1993, a lifelong fascination with US politics and pop culture prompted me to apply for a US visa lottery. I went on to secure a coveted Green Card and headed Stateside that October.
I ended up working as an editorial assistant for the Associated Press newswire service in Little Rock, Arkansas. There I wrote breaking news stories for print and "rip-'n'read" news scripts for radio presenters statewide – often hearing my copy being read by them the next morning.
In 1996 I joined The Salt Lake Tribune, Utah's Independent News Source since 1871, as its masthead proudly proclaims.
I was excited to work there as it meant I got to attend the Sundance Film Festival every year as a local – I've been over a dozen times since, either covering it as a journalist, helping my filmmaker cousin with press and publicity or just going as a movie lover.
I also got to cover three Toronto International Film Festivals for the Trib and interview a host of actors, directors and screenwriters during that time.
In addition, I reported from the 2002 Winter Olympics for Irish national radio.
The Trib also marked the beginning of my headline writing career.
I've gone on to edit literally tens of thousands of stories, cut them to size – while keeping their essence – and write headlines that "sing", as my former boss would say.
But after nine years at the Trib, and 12 years in the U.S., I decided to head home.
Upon arriving back in Dublin I worked as a sub-editor and headline writer for Ireland on Sunday and the Irish edition of the Daily Mail.
I also worked as a researcher on a wide variety of top-rated programmes on RTE Radio – the Irish equivalent of the BBC – writing scripts for many of Ireland's top broadcasters.
One of my favourite assignments during that time was to shoot a photo gallery for the Inauguration of Barack Obama as U.S. President on January 20, 2009, which can be viewed here.
I then worked as a sub-editor on the Irish Independent, Ireland's biggest-selling daily newspaper, and the Sunday Independent. Here is a sample of just some of my work there.
After a media restructuring at the Independent group, I went on to work as a sub-editor on The Sunday Business Post.
I also got regular work at arguably every headline writer's dream newspaper – the Irish Sun.
The latter offered the chance to really flex my creative muscles while working on some of the most tightly edited copy in the English-speaking world. I was also head-hunted to work on RTE News Online's team for Election 2016.
Now I'd like to help you find a way to tell your stories succinctly so you don't put a foot wrong.