WORKSHOP 1: How Stories Can Boost Your Bottom Line
This workshop is a deep dive into how stories can help solve your business problems…. specifically around customer engagement and even staff buy-ins for in-house projects. Topics covered include:
How stories work, why we tell them and why they’re among the most persuasive forms of communication. Also why we rely on them so much.
The Neuroscience of what happens to your brain while listening to stories, and the three chemicals that have a crucial role to play in this regard.
The shape of stories, the role of emotion, themes and a handful of other elements that make for great content marketing and ads that truly connect with customers.
Examples of great online content marketing and viral ads for top brands using storytelling techniques passed down the ages from the Ancient Greeks all the way to Hollywood.
We put all that we have learned to the test by creating immersive content for our own website articles and/or an engaging in-house ad.
WORKSHOP 2: Investor Pitching: The Science of Persuasion
Communication and persuasion are more important than ever when it comes to pitching, because data dumps just don't work.
So how do you get your audience of investors onside?
Well it's only by connecting with hearts and minds that we move people to action.
And one of the ways we do that is by looking at neurofinance, which combines neuroscience, economics and psychology in the study of how and why we make certain financial decisions.
So in this presentation we focus on the three parts of the brain, and the role each one plays in pitching success.
We also exmaine how "hot" and "cold" cognitions - the thought processes going through an investor’s brain - can make the difference between a sale and a fail.
In mini-breaks from the science, the presentation is punctuated with examples of real-life pitches, plus funny interludes to keep the brain truly engaged.
We also talk about eradicating neediness in your pitch. In other words, how you should be desirable, but not desperate, because validation seeking behaviour is a deal killer.
And time permitting, we look at the power of storytelling and how that pertains to the narrative of your pitch.